Dec 05, 2022

HOW TO MAXIMISE YOUR SALON RETAIL SALES AT CHRISTMAS

There is no better time of year to promote your salon retail products than at Christmas when consumer spend is significantly higher than at any other time of the year.

Christmas is one of the most lucrative seasons for salons and by adding a small selection of salon retail Christmas Gift Sets, you can significantly increase your salon retail sales.

According to *Phorest Salon Software, ‘Salons make an additional 107% in total retail revenue in December compared to the rest of the year. A 28% boost in the number of products sold brings in 27% more product revenue, while a 450% jump in gift card sales brings 508% more gift card revenue than the rest of the year’. *Credit: www.phorest.com

So, what are you waiting for? Take advantage of the Christmas rush and transform your salon into a winter wonderland. Afterall, you will have a high number of clients visiting the salon, so why not encourage them to undertake some Christmas shopping too.

Here we share our Top Tips on How to maximise your Salon Retail Sales at Christmas:

EYE-CATCHING VISUAL MERCHANDISING

Christmas is a very hectic time of year where clients are often in a rush, therefore it is important that you have strong and eye-catching visual merchandising to attract attention to your salon retail ranges and Christmas Gift Sets. Showcase products in accessible locations where your clients will see them, such as in the waiting area to encourage browsing. Use special display tools to elevate key hero products and ensure everything is at eye level with the product prices clearly displayed. Use signage to point customers to special offers and discounts. You can also place several inexpensive stocking fillers on your reception desk to encourage last-minute purchases. Also, remind customers that gift cards make a great Christmas gift to increase salon revenue during the festive season.

SALON EXTERIOR

Display your promotions in your shop window to drive interest from passers-by. Here you can highlight your salon retail ranges, Christmas Gift Sets, special offers and gift cards to drive sales and footfall from passers-by who are looking for last minute gifts and stocking fillers.

CREATE SPECIAL CHRISTMAS GIFT SETS

During the festive season everyone is searching for the perfect Christmas Gift. Be creative and select several products to create a series of gift sets at a special saving e.g., the B’KATE Perfect Brows Trio or the Elleebana Lash Duo etc. Wrap them up in a pretty package or present them in a gift box for clients to purchase for their loved ones. Brief staff on the Christmas Gift Sets, so they can subtly inform their clients about the Christmas Gift Sets whilst they are having a treatment.

GIFT VOUCHERS

Gift vouchers are an excellent source of revenue and provide an instant cash flow boost to your business. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Gift vouchers can encourage multiple bookings, as the voucher has already been paid for and they may help to keep the salon busier in quiet periods, such as the January lull. Place gift vouchers in eye catching areas around the salon and on the reception desk to encourage impulse purchases.

CREATE A WONDERFUL FESTIVE EXPERIENCE AND ENCOURAGE #SALON SELFIES

Get your clients into the festive spirit by turning your salon in a beautiful winter wonderland. Decorate your salon with beautiful Christmas decorations and offer festive refreshments e.g., hot chocolate and mince pies to get your clients into a joyful festive mood.

Create a branded selfie station and decorate it with a few stylish Christmas decorations to add some festive sparkle. Invite your clients to pose in front of it after they have had a lash or brow treatment. Then encourage your clients to post their #salonselfie on their social media channels and to tag in your salon to create awareness.

CHRISTMAS RETAIL FLYERS

Create a Christmas retail flyer that provides information on your Christmas Gift Sets and special festive retail offers. Display the flyer in your waiting area and include it in your customers aftercare pack.

EMAIL MARKETING CAMPAIGNS

Create engaging email marketing campaigns highlighting your festive salon retail offers e.g. Spectacular Christmas Gift Sets and issue it to your subscribed customer email database to drive salon retail sales. You can also use creative tools, such as Canva to create some striking festive imagery.

SOCIAL MEDIA ACTIVITY

Promote your salon retail ranges and Christmas Gift Sets on your social media channels, such as Instagram and Facebook to increase awareness and generate sales during the festive season. Create striking content using online graphic design tools, such as Canva to promote your salon retail ranges and Christmas Gift Sets. Also, ask the brand if they can provide you with any branded imagery and social media assets that you can use on your social media channels too.

HOST A SALON CUSTOMER CHRISTMAS EVENT

Host a Salon Customer Christmas event to showcase your salon retail ranges and Christmas Gift Sets. Encourage your clients to bring along a friend or family member to generate additional salon retail sales. You can also use this opportunity to sell salon treatment packages and gift vouchers, as well as gaining new client bookings for the new year.

CHRISTMAS COUNTDOWN

Create a sense of urgency by displaying signage with a call to action to encourage impulse buying e.g. Only 10 days until Christmas and Hurry now only 8 Christmas Gifts Sets left etc.

E-COMMERCE

Online Christmas Shopping has increased significantly over the past few years, so now is a great time to review your e-commerce strategy. Does your salon have a website? Have you considered selling your salon retail ranges and Christmas Gift Sets online? Afterall, purchasing products online is not only convenient for your clients, but you can also reach a new audience. You could look at categorizing your Christmas gifts e.g. Gifts For Her, Gifts For Him, Stocking Fillers, Gifts Under £30 and Luxe Gifts etc. You would need to comply with the online trading laws and have a secure website to process orders, returns and refunds. Visit: https://www.gov.uk/online-and-distance-selling-for-businesses/online-selling for more information. If you want to fully maximise your retail product potential, connect your product catalogue to your Facebook and Instagram account to sell directly through your social media accounts.

Are you wondering what salon retail Christmas Gifts to offer to your clients? Here are a few suggested Gift Set ideas…

B’KATE PERFECT BROW STOCKING FILLER

This gift set features the B’KATE Pro Brow Powder Pencil and Castor Roll On Brow Oil to accentuate and nourish the brows.

B’KATE Pro Brow Powder Pencil

Create beautifully defined and natural looking brows with the B’KATE Pro Brow Powder Pencil. The powdery structure of this pencil allows you to shade and style your eyebrows with ease, making it ideal if you want to create a beautiful ombre brow. This intensely pigmented pencil is available in 3 stunning shades, including Tatum (Dark Brown), Scott (Soft Brown) and Leo (Blonde), complete with a Spoolie to soften, blend and style your eyebrows.

B’KATE Castor Roll On Brow Oil

Give your brows some much needed TLC with the B’KATE Castor Roll On Brow Oil. Known as the miracle oil, this 100% pure and soothing oil helps prevent dehydration of the skin and hair to make it supple again. Made using 100% Pure Castor Oil, this nourishing oil refines pores, reduces scars and has an anti-inflammatory and soothing effect. Apply it to your brow area before applying makeup or apply it as a brow mask before bed. It does not contain any colourants or perfume, is preservative-free and 100% natural. Your brows will thank you for it!

B’KATE PERFECT BROWS TRIO

This gift set features the B’KATE Pro Brow Powder Pencil, Brow Gel and Angled Eyebrow Brush for beautifully groomed brows.

B’KATE Pro Brow Powder Pencil

B’KATE Brow Gel

Hold your brows in place all day long with the B’KATE Brow Gel. Thanks to the soft and delicate brush, you only need to apply a minimal amount to ensure your brows stay perfectly styled. Enriched with nourishing Vitamin B5 and alcohol-free, the B’KATE Brow Gel is a must have for beautiful, groomed brows.

B'KATE Angled Eyebrow Brush

Create your own perfect brow with the B’KATE Angled Eyebrow Brush. This professional quality eyebrow brush made of wood and synthetic bristles has a slanted side that allows you to create a perfectly shaped and natural looking eyebrow.

B’KATE is available to buy at https://everlastingatelier.com/collections/eyebrow-grooming
And right in time for Xmas we have introduced special salon discounts when you buy packs!

ELLEEBANA LASH DUO

This gift set features the Elleebana Elleeplex Advanced After Care Formula for Lash Lift and Elleebana Elleevate Lash Lift Mascara to care and define your lashes.

Elleebana Elleeplex Advanced After Care Formula for Lash Lift

Apply the Elleebana Elleeplex Advanced After Care Formula for Lash Lift daily to maintain optimum lash lift results and lash health. Enriched with proteins, amino acids, Hydrolysed Collagen, Hydrolysed Keratin, Sunflower Oil extract and Vitamin Complex, Elleeplex’s advanced gel formula helps to eliminate frizzy hair whilst providing softness and shine to lashes. Allow to dry fully, before applying mascara. Can be used on eyebrows also.

Elleebana’s Elleevate Lash Lift Mascara

Specifically formulated to be used after an Elleebana Lash Lift treatment, the Elleebana Elleevate Lash Lift Mascara enhances the effect of a lash lift and glides on lashes with no clumping. It contains naturally occurring Keratin complex, essential amino acids Arginine and Biotin to protect, strengthen and promote healthy lash growth.

Elleebana products are available to buy at: https://everlastingatelier.com/collections/elleebana-lash-lift
And right in time for Xmas we have introduced special salon discounts when you buy packs!

Ho ho ho!