As the peak summer holiday season approaches, it is an excellent opportunity to maximise revenue for Brow & Lash services in your salon, as more customers look to invest in Holiday Prep treatments to ensure they look their best for their summer holiday.
Here are our top tips to maximise revenue for Brow & Lash services during the holiday season:
The summer holiday season provides a lucrative opportunity for salons who want to attract new and existing customers to book in for Brow and Lash treatments. It is important that you educate your customers on the benefits of having Brow & Lash treatments in preparation for their holiday, from less maintenance to achieving a beautiful natural ‘no make-up look’ for their holiday.
The Elleebana Profusion Eyelash Tint lasts up to 8 weeks and is the ultimate go to treatment for customers who want naturally darker looking lashes with no maintenance. It is ideal for customers who are going on holiday and don’t want to spend time applying waterproof mascara every day before heading the beach or pool.
The Elleebana Lash Lift treatments lasts up to 8 weeks and not only does it open up the eyes to give the appearance of beautiful longer, thicker and darker lashes, it also provides much less maintenance than eyelash extensions. In addition, you can also offer an Elleebana Profusion Eyelash Tint on top of the treatment.
The Elleebana Brow Henna treatment helps to strengthen the hair, restore growth and the natural shape of the eyebrows. It last up to 2 weeks on skin and up to 8 weeks on hair, providing much less maintenance than defining your eyebrows with an eye pencil each day, which is ideal if you are going on holiday and are doing plenty of swimming.
SUMMER HOLIDAY PACKAGES
Create a series of special Summer Holiday Packages that offer Brow & Lash treatments that you can display on your website and post on your social media channels. From a Lash & Brow Tint Holiday Package to the ultimate Holiday Prep Package, which could include a Lash Lift, Lash & Brow Tint, you could also look at adding in a manicure and pedicure treatment if you offer these services too.
Now is an ideal time to run special offers and promotions that focus on the lucrative summer holiday season to drive footfall into your salon. You could run a series of Summer Holiday themed promotions e.g., the Summer Holiday Countdown and offer specific discounts on certain Lash & Brow treatments for a limited period of time only. This provides a strong ‘call to action’ and encourages customers to hurry and book a treatment at your salon to take advantage of the special discount offer whilst it is still available.
CREATE AN INTRODUCTORY OFFER FOR NEW CLIENTS
Create a special introductory offer to encourage new customers to book a Holiday Lash or Brow Treatment at your salon. For example, the promotion could be a 10% discount off their first booking to give potential customers an incentive to book a treatment at your salon and encourage repeat bookings in the future.
Encourage new client referrals in the summer holiday season, by rewarding existing customers with a 10% discount off their Brow & Lash treatments if they refer a friend to incentivise them to recommend your services to their friends and family.
PROMOTE YOUR HOLIDAY BROW & LASH SERVICES ON YOUR SALON SOCIAL MEDIA
Create a campaign to promote your Summer Holiday Brow & Lash Treatments on your social channels. Create a series of posts from information about your Summer Holiday Packages, special discount offers, client testimonials to educational posts, campaign posts featuring stunning summer holiday scenery to amazing before & after pictures (please always gain permission from your client’s before posting pictures of them on social media). Use online graphic design tools, such as Canva that offer free and pro versions to create your campaign imagery.
HAVE YOUR SERVICE DONE!
One of the best ways to look good, feel good and to sell your services is to have them done on yourself, after all you are your own shop window! Show off those perfect brows and lashes to inspire and increase interest in your brow and lash services.
DISPLAY PROMO LEAFLETS
When customers are in the waiting area of your salon, make sure you have a selection of eye-catching leaflets displayed with the services that you offer, including the descriptions and some strong images. This is the best time for your clients to learn more about what you offer in a relaxed manner. We have some of the promotional service leaflets available on our store at https://everlastingatelier.com/
PRE-BOOK YOUR CURRENT CLIENTS
As the holiday season approaches, it is important to encourage your existing customers to pre-book their appointments to ensure it fits around their holiday plans. Explain to your customers that this is a busy time and that you want to give your loyal customers priority booking to ensure their Brow & Lash needs are looked after during the busy holiday period.
BOOK ONLINE OPTION
The majority of appointments booked online are undertaken outside of normal working hours, this gives your customer flexibility to book their salon appointment at their own convenience, rather than calling the salon during busy periods. Here you can list your services and provide information about each treatment, this is ideal if you have new clients searching for information on Brow & Lash treatments in preparation for their holiday. You can also include an option to request a 25% or 50% deposit when the customer books the treatment online to prevent cancellations and missed appointments. You can also include Book Now links on your Social Media Business Accounts to attract new customers too.
GOOGLE MY BUSINESS
Google My Business is an excellent marketing tool to promote your business. If you haven’t already, make sure that you claim your free Google My Business Account. Here you can list what treatments you offer, your location, opening hours, phone number, website address and include striking imagery of your salon and treatments. It is an excellent way for your salon to be discovered by new clients in your local area, especially new clients who are searching on Google for Holiday Lash & Brow treatments. You can also encourage clients to leave Google reviews to build trust in your salon and attract new clients.
Now go and create some magic and remember to rest in-between!