With the Wedding season upon us, there will be increased demand for Bridal Brow and Lash treatments. Did you know? There are *278,599 weddings every year in the UK according to *UK Weddings Taskforce at ukweddings.org. The wedding industry is a huge business and offers many lucrative opportunities for salons with Brides-to-be, Bridesmaids, Bridal parties and Wedding guests all wanting to look their best for the big day.
Here are our top 10 tips to promote Bridal Brows & Lash Treatments in your salon:
Educate your customers and potential customers on the benefits of having Bridal Brow & Lash treatments in your salon in preparation for the big day, from beautiful defined lashes and brows to less maintenance.
For example, the Elleebana Lash Lift treatments lasts up to 8 weeks and not only does it open up the eyes to give the appearance of beautiful longer, thicker and darker lashes, it also provides much less maintenance than eyelash extensions.
The Elleebana Brow Henna treatment helps to strengthen the hair, restore growth and the natural shape of the eyebrows. It last up to 2 weeks on skin and up to 8 weeks on hair, providing much less maintenance than defining your eyebrows with an eye pencil each day, which is ideal if your Wedding Day is approaching and you are going on honeymoon afterwards (keep in mind repeat service is normally done every 4 weeks).
You can also create a Bridal Beauty Tips blog post with lots of helpful tips and advice, which Brides will find useful that you can post on your website and social media channels.
- WORD OF MOUTH
Testimonials and referrals are an excellent way to build trust and confidence in your salon, as well as generating new customers. Share wedding testimonials in your marketing materials, on your salon website and on your social media channels to attract new Brides, Bridal parties and Wedding guests.
- PROMOTE YOUR BRIDAL TREATMENTS ON YOUR SALON SOCIAL MEDIA
Instagram, Facebook and Pinterest are very popular social media channels for Brides-to-be. Create the wow factor and share beautiful before and after pictures of your Bridal Beauty Treatments on your social media channels, from selfies of Bridesmaids, Wedding guests to the beautiful Bride (please always gain permission from your client’s before posting pictures of them on social media). Highlight when you will be attending Wedding Fayres, engage with other local companies in the bridal industry and share customer testimonials on social media.
It may have been some time since you last undertook any networking due to the pandemic. Creating and building relationships in the bridal industry is an excellent way to increase referrals to your salon. Make contact with local Wedding Planners, Wedding Venues, Florists, Bridal Dress Shops and Wedding Photographers in your area to introduce your services and generate word of mouth recommendations.
- ATTEND LOCAL WEDDING FAYRES
Throughout the year you will find a number of Wedding Fayres advertised in your local area. This is an excellent way to introduce your salon and get your name out there to attract new Brides, Bridal parties and Wedding guests who are interested in Bridal Brows and Lash treatments. Book a stand where you can display all of your work, including photos, videos and brochure / flyers to attract the attention of Brides and Wedding parties. Here you can discuss the treatments that you offer, build relationships and schedule consultations at your salon.
- CREATE A SALON WEDDING BROCHURE / FLYER
Create a Salon Wedding Brochure / Flyer (digital and print) that lists the bridal beauty treatments that you offer. Ask local wedding venues, florists and bridal dress shops to display it. You can also hand it out to potential customers at local Wedding Fayres and events. You can use online graphic design tools, such as Canva to create it, which offer free and pro versions.
- WEDDING PACKAGES & SPECIAL OFFERS
Create a bespoke Wedding Package that offers Bridal Brow & Lash treatments that you can display on your website and post on your social media channels. You can also offer special group discounts to Bridal parties (Bride-to-be, Bridesmaids, Mother-of-the-Bride and Mother-of-the-Groom), Wedding guests and Hen Party groups who are looking to book beauty treatments prior to going on a hen do.
- OFFER A BRIDAL CONSULTATION AT YOUR SALON
Offer a complimentary Bridal Consultation at your salon for Brides-to-be. Here Brides-to-be can chat about their beauty needs for their Wedding Day and you can discuss the treatments that you offer, as well as assessing their suitability and offering a patch test if they are looking to book a treatment.
- CREATE THE ULTIMATE BRIDAL SALON EXPERIENCE
Every Bride-to-be wants to feel special, so it is important that you provide them with an incredible salon experience. It’s often the little things that can make all the difference to the overall client experience. From presenting them with the latest bridal magazines, offering special refreshments to creating a Bridal Goody Bag with your local partners that includes mini beauty product samples and special discounts from local companies e.g., 10% discount at a local florist etc.
- PRESS & PR
Contact your local newspaper or regional magazine and invite the Beauty Editor to review the Bridal treatments that you offer at your salon to generate publicity and increase awareness.
Prepared by Faye Hone for Everlasting Atelier