The bridal beauty industry is a huge business and offers many lucrative opportunities for salons. As the Wedding season approaches, it is important that you promote your Bridal Lash & Brow treatments to take advantage of increased demand. Did you know? There is an estimated £14.7bn direct spend on weddings every year in the UK according to *UK Weddings Taskforce at ukweddings.org.
Here we discuss how you can attract more Brides and Bridal parties to your salon during the busy Wedding season.
CREATE BRIDAL BEAUTY PACKAGES
Create a series of Bridal Beauty packages that offer a combination of Lash & Brow Treatments e.g. Elleebana Lash Lift & Tint, Elleebana Brow Henna or Elleebana Brow Lamination etc set at different price points, which you can display in your salon, on your website and post on your social media channels. You can also offer special discounts or group deals for Brides and Bridal parties that book in advance.
SHOWCASE YOUR WORK
Display your work by creating a portfolio or image library that showcases striking photos of your lash and brow treatments on Brides and Bridal parties. You can also share your work on social media channels, such as Facebook, Instagram and Pinterest.
PROMOTE YOUR BRIDAL LASH & BROW TREATMENTS ON YOUR SALON SOCIAL MEDIA
Promote your Bridal Lash & Brow treatments on your social media channels, such as Facebook, Instagram and Pinterest. Share stunning before and after pictures of your Bridal Lash & Brow Treatments on your social media channels (please always gain permission from your client’s before posting pictures of them on social media). Highlight when you will be attending Wedding Fayres and running special offers. Connect with other local companies in the bridal industry and share customer testimonials on social media to attract Brides and Bridal parties to your salon.
RUN BRIDAL LASH & BROW PROMOTIONS
Run a series of Bridal Lash & Brow promotions, such as offering a special discount for Brides and Bridal parties who book treatments in advance. This provides a strong ‘call to action’ and encourages Brides and Bridal parties to hurry and book a treatment at your salon whilst the special discount offer is available. For group bookings you could even offer a private experience where they reserve a salon slot all for themselves including champagne and snacks.
PARTNER WITH LOCAL WEDDING SUPPLIERS
Partner with local wedding suppliers, such as wedding planners, wedding venues, photographers, florists, caterers, bridal dress shops and hairdressers in your area to offer your services to their clients. This will help you reach more Brides and Bridal parties, by generating trusted ‘word of mouth’ recommendations. You could also run a joint Bridal themed social media competition with local wedding suppliers, such as a Florist or Hairdresser to increase awareness.
CREATE A BRIDAL BEAUTY TREATMENTS FLYER
Create a Bridal Beauty Treatments Flyer (digital and print) that lists the Bridal Beauty packages and individual Bridal Lash & Brow treatments that you offer. Ask local wedding suppliers, such as wedding planners, wedding venues, photographers, florists, caterers, bridal dress shops and hairdressers to display it in their waiting area. You can also hand it out to potential customers at local Bridal Fayres and events. You can use online graphic design tools, such as Canva to create it, which offer free and pro versions.
ATTEND LOCAL BRIDAL FAYRES
Attend local Bridal Fayres to showcase your services and connect with potential clients. Book a stand where you can showcase your work and discuss the treatments that you offer. You can also run special show offers to encourage advance bookings from Brides and Bridal Parties. This is an excellent way to introduce your salon and attract new clients. It also gives you the opportunity to build relationships with local wedding suppliers who are also exhibiting at the Bridal Fayre that may provide client referrals to your salon in the future.
HOST A BRIDAL BEAUTY EVENING AT YOUR SALON
Host a Bridal Beauty Evening at your salon where Brides and Bridal parties can come to experience mini Bridal Lash & Brow services, as well as viewing demonstrations e.g. Elleebana Lash Lift, Brow Henna & Brow Lamination. Here you can educate Brides and Bridal parties on the benefits of having Bridal Brow & Lash treatments in your salon in preparation for the big day.
The Elleebana Lash Lift treatments lasts up to 8 weeks and not only does it open up the eyes to give the appearance of beautiful longer, thicker and darker lashes, it also provides much less maintenance than eyelash extensions.
The Elleebana Brow Henna treatment helps to strengthen the hair, restore growth and the natural shape of the eyebrows. It last up to 2 weeks on skin and up to 8 weeks on hair, providing much less maintenance than defining your eyebrows with an eye pencil each day, which is ideal if your Wedding Day is approaching and you are going on honeymoon afterwards.
COMPLIMENTARY BRIDAL CONSULTATION
Offer a complimentary Bridal Consultation at your salon for Brides-to-be who are considering lash and brow treatments. This will allow them to see your work first-hand and give them the opportunity to get a feel for your salon. Here you can find out about their specific beauty needs for their Wedding Day and discuss the treatments that you offer. You can also assess their suitability and offer a patch test if they are looking to book a treatment e.g. an Elleebana Lash Lift & Tint.
PROVIDE EXCEPTIONAL CUSTOMER SERVICE
It is essential that you provide excellent customer service to all of your clients, especially Brides and Bridal parties. This will create a positive experience for them and encourage them to refer others to your salon. Afterall, every Bride-to-be wants to feel special and it is often the little things that can really enhance the overall client experience. From offering special refreshments to creating a VIP Bridal Goody Bag that adds a very personal touch.
We hope you have found these tips useful and that they will help you attract more Brides and Bridal parties to your salon during the busy wedding season to help grow your business.
By Faye Hone
By Faye Hone