Valentine's Day is the season of love and offers an excellent opportunity to attract new clients to your salon. With consumers looking to invest in Lash & Brow treatments to ensure that they look their very best for the big day, Valentine’s Day offers a lucrative opportunity for salons.
Here we share our Top Tips on How to Attract New Clients to your Salon this Valentine’s Day:
CREATE EXCLUSIVE VALENTINE’S DAY TREATMENT PACKAGES
Create a range of exclusive Valentine’s Treatment Packages with a special saving to increase new client bookings, such as a Valentine’s Day Lash Package, which includes a Lash Lift & Tint, a Valentine’s Day Brow Package, which includes a Brow Lamination & Tint and the Ultimate Valentine’s Day Pamper package, which includes a Lash Lift, Lash & Brow Tint and Brow Lamination. You could also include a facial, manicure or pedicure if you offer these services at your salon. Promote your exclusive Valentine’s Day Treatment Packages across all your social media platforms, on your website and in your salon to attract new clients.
DESIGN EYE-CATCHING VALENTINE’S DAY WINDOW DISPLAYS
Love is in the air! Design a stunning and eye-catching Valentine’s Day-themed window display to showcase your exclusive Valentine’s Day Treatment Packages, special offers, salon retail gifts, and gift vouchers to capture attention and entice new clients into your salon.
UTILISE SOCIAL MEDIA FOR YOUR VALENTINE’S DAY PROMOTIONS
Leverage social media channels, such as Instagram and Facebook to promote your exclusive Valentine’s Day Treatment Packages, special offers, salon retail gifts, and gift vouchers. Use online graphic design tools, such as Canva to create striking Valentine’s Day-themed content to attract attention.
COLLABORATE WITH LOCAL BUSINESSES
Partner with local businesses, such as hotels, restaurants and florists to run a joint Valentine’s Day competition on social media to boost awareness and reach a wider audience to help attract new clients to your salon.
PROMOTE VALENTINE’S DAY GIFT VOUCHERS
Capitalise on the revenue potential of gift vouchers, which provide an instant cash flow boost to your salon. Salon gift vouchers are excellent presents, so ensure they are prominently promoted on your website, social media channels, reception desk, and window displays. This not only retains existing clients, but also attracts new ones. After all, who doesn’t love a Valentine’s Day pamper gift?
OFFER UNIQUE VALENTINE’S DAY SALON RETAIL GIFTS
Take advantage of the post-holiday shopping momentum by curating special Valentine’s Day retail gift sets to boost your salon retail sales. Create special Valentine’s Day Retail Gift Sets by pairing various salon retail items together, such as Elleebana’s Elleevate Lash Lift Mascara and Elleebana’s Elleeplex Hyaluronic Boost Serum to create an ‘Elleebana Love Your Lashes Gift Set’ to drive salon retail purchases.
SHARE THE LOVE WITH A VALENTINE’S DAY SELFIE STATION
Share the love and set up a beautiful Insta-worthy Valentine’s Day-themed selfie station in your salon. Encourage your clients to share their post-treatment #valentines #salonselfies on their social media accounts tagging in your salon to increase awareness.
CLIENT TESTIMONIALS
Request clients to leave positive testimonials that can be shared on your social media channels (with their permission) to build trust and showcase their love for your salon this Valentine’s Day to attract new clients.
CELEBRATE GALENTINE’S DAY ON 13TH FEBRUARY
Recognise the increasing popularity of Galentine’s Day on the 13th February, which celebrates womanhood, friendship, and independent women. Offer a selection of Best Friend Pamper Packages to celebrate this occasion. #happygalentinesday
By implementing these strategies, you will help create a vibrant and inviting atmosphere in your salon to attract new clients for Valentine’s Day.
By Faye Hone/ Peak Results PR