Creating the perfect Christmas Party Season Lash & Brow package is an ideal way to attract both new and existing customers to your salon during the festive period. It also gives customers the opportunity to indulge in a variety of treatments at your salon, which they may have not experienced before.
When creating a Christmas Party Season Lash & Brow package it is important that you consider the following steps:
PACKAGE INCLUSIONS
Start by deciding what services you would like to include in your Christmas Party Season Lash & Brow package. It may be that you offer several Lash & Brow packages at different price points. For example, you could offer an Express Christmas Lash & Brow package that includes a Lash Lift, Lash & Brow Tint and then an ultimate Christmas Party Season Lash & Brow package, which includes a Lash Lift, Lash Tint, Brow Lamination, Brow Tint & Brow Shape.
PRICING
It is important that you set a competitive and attractive price point for your Christmas Lash & Brow packages. It is vital that you consider the cost of providing the services, as well as the profit margin you want to achieve, as you need to ensure that the package provides value to your customers, whilst still being profitable for your salon.
SPECIAL SAVING & DISCOUNTS
Offer a special saving on your Christmas Lash & Brow packages, so they are slightly less than each individual treatment price. This saving will make the packages more enticing to your customers and encourage them to choose the Christmas Lash & Brow packages.
GIFT VOUCHER OPTION
Allow customers to purchase the Christmas Lash & Brows packages as a gift for their friends and family. This can help to boost revenue and attract new clients to your salon.
DURATION
Specify the validity of the package, making it clear that it is a ‘limited-time offer’ to create a sense of urgency and encourage a strong ‘call to action’ to generate new bookings.
UPSELL
Consider adding optional upgrades or add-ons, such as aftercare products for Christmas Lash & Brow packages e.g. Elleebana Elleeplex Advanced Aftercare Treatment to increase the overall value of the package.
FESTIVE CUSTOMER EXPERIENCE
Get your clients into the Christmas spirit by turning your salon into a winter wonderland. Decorate your salon with stunning Christmas decorations and offer festive refreshments e.g., hot chocolate and mince pies to get your clients into a joyful festive mood.
Create a branded selfie station and decorate it with a few stylish Christmas decorations to add some festive sparkle. Invite your clients to pose in front of it after they have had their Christmas Party Season Lash & Brow package. Then encourage your clients to post their #salonselfie on their social media channels and to tag in your salon to create awareness.
TRAINING AND PREPARATION
Ensure that your salon staff are fully trained and briefed on your Christmas Lash & Brow packages so they can deliver a high-quality service to your clients. Afterall, customer satisfaction is vital to success.
SOCIAL MEDIA PROMOTION & COMPETITION
Promote your Christmas Party Season Lash & Brows package on your salon's social media channels, such as Instagram and Facebook to increase awareness and generate new bookings. Create engaging content, including video tutorials, as well as before and after pictures of satisfied clients (if you are using client pictures, please always gain permission from your clients before posting pictures of them on social media). Host a giveaway on social media where one lucky winner can win the Ultimate Christmas Party Season Lash & Brow package to create awareness about your Christmas packages. Create striking content using online graphic design tools, such as Canva to highlight your packages.
CHRISTMAS SALON FLYERS
Create a Christmas Salon Flyer that provides information on your Christmas Party Season Lash & Brow packages. Display the flyers in your waiting area and include them in customer aftercare packs to generate new bookings.
SALON WINDOW DISPLAY
Make sure that you highlight your Christmas Party Season Lash & Brow package offers in your salon window display to create awareness and generate new bookings. Create a striking festive window display with clear signage to attract passers-by.
EMAIL MARKETING CAMPAIGNS
Create engaging email marketing campaigns to promote your new Christmas Party Season Lash & Brow packages and issue them to your subscribed customer email database to generate new bookings.
PRESS & PR
Contact your local newspaper or regional magazine and invite the Beauty Editor or a local Beauty Influencer to review one of the Christmas Party Season Lash & Brow packages that you offer at your salon to generate publicity and increase awareness.
By following these steps, you can create a profitable Christmas Lash & Brows Package that will entice customers to your salon during the festive season.
By Faye Hone/ Peak Results PR