As the festive season approaches, now is the perfect time of year to promote your salon retail ranges. Christmas offers a very lucrative opportunity for salon retail sales when consumer spending is significantly higher than at any other time of the year. It is vital that you market your salon retail range effectively to increase salon retail sales.
Here we share our expert tips on How to increase Salon Christmas Retail Revenue:
CURATED CHRISTMAS GIFT SETS
As Christmas approaches, everyone is searching for the perfect gift for their loved ones. Utilise your existing salon retail ranges to create a series of curated Christmas Gift Sets. Here you can pair several of your best-selling salon retail products to create special Christmas Gift Sets, Christmas Retail Product Bundles and Stocking Fillers to sell during the festive period e.g. the Elleebana Lash Duo. Presentation is vital, ensure each gift set is beautifully gift-wrapped or placed in an attractive gift box to encourage retail purchases. Make sure that all members of staff are fully briefed on your Christmas retail offering, so they can subtly inform clients about your Christmas Gift Sets when undertaking treatments.
Gift vouchers are an excellent source of revenue and give your salon an instant cash flow boost. Place them in prominent places and promote them to both your new and existing customers. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Make sure that you promote your Gift Vouchers on your website, social media channels, reception desk, and in your salon window displays to attract attention and encourage impulse purchases.
EYE-CATCHING RETAIL DISPLAYS
Add some festive sparkle and transform your salon into a mini winter wonderland to get into the spirit of Christmas. Create eye-catching displays for your Christmas retail offering with clear signage to attract attention and encourage impulse buys. Place your Christmas Gift Sets, Christmas Retail Product Bundles, Stocking Fillers and Gift Cards on the reception desk to encourage last-minute purchases.
STRIKING FESTIVE WINDOW DISPLAY
Create a striking festive window display with clear signage to attract passers-by. Here you can showcase your Christmas retail offering, such as Christmas Gift Sets, Christmas Retail Product Bundles, Stocking Fillers, Gift Cards and Special Offers to entice potential customers seeking last-minute Christmas gifts to visit your salon.
Design a Christmas-themed retail flyer to showcase your Christmas retail offering, including Christmas Gift Sets, Christmas Retail Product Bundles, Stocking Fillers, Gift Cards and Special Offers. Display the flyers in your waiting area and include them in customer aftercare packs.
Promote your Christmas retail offering on your social media channels, such as Instagram and Facebook to increase awareness and generate sales. You could also look at linking with another local business e.g. a hairdressers to run a joint competition to attract a larger audience and increase user engagement. Use online graphic design tools, such as Canva to create beautiful and eye-catching Christmas themed content to capture attention.
SALON CUSTOMER CHRISTMAS EVENT
Host a Salon Customer Christmas Event to attract new customers and generate retail sales. Here you can offer a selection of complimentary express treatments and refreshments, as well as undertaking product demonstrations to promote your Christmas retail ranges. You could also look at running the event in conjunction with another local business, such as a clothing boutique to attract new customers to your salon. Encourage clients to bring friends and family members to generate additional retail sales and word-of-mouth recommendations.
Create engaging email marketing campaigns to promote your Christmas retail offering e.g. Christmas Gift Sets, Christmas Retail Product Bundles, Stocking Fillers, Gift Cards and Special Offers. Issue the E-SHOT to your subscribed customer email database to drive salon retail sales.
Does your salon have a website? Online shopping has significantly increased over the past few years, so now is a great time to consider selling your salon retail ranges and Christmas gift sets online to maximise your salon retail sales and reach a larger audience. It is essential that you comply with the online trading laws and have a secure website to process orders, returns and refunds.
By implementing these strategies, you can optimse your salon's retail sales during the busy festive period. The key to successful retail revenue growth is to create a joyful and stress-free shopping experience for your clients, while offering them excellent salon retail products that really deliver.
We love The Elleebana Lash Duo…
This gift set features the Elleebana Elleeplex Advanced After Care Formula for Lash Lift and Elleebana Elleevate Lash Lift Mascara to care and define your client's lashes and increase your salon's revenue stream
Elleebana Elleeplex Advanced After Care Formula for Lash Lift
Apply the Elleebana Elleeplex Advanced After Care Formula for Lash Lift daily to maintain optimum lash lift results and lash health. Enriched with proteins, amino acids, Hydrolysed Collagen, Hydrolysed Keratin, Sunflower Oil extract and Vitamin Complex, Elleeplex’s advanced gel formula helps to eliminate frizzy hair whilst providing softness and shine to lashes. Allow to dry fully, before applying mascara. Can be used on eyebrows also.
Elleebana Elleevate Lash Lift Mascara
Specifically formulated to be used after an Elleebana Lash Lift treatment, the Elleebana Elleevate Lash Lift Mascara enhances the effect of a lash lift and glides on lashes with no clumping. It contains naturally occurring Keratin complex, essential amino acids Arginine and Biotin to protect, strengthen and promote healthy lash growth.
Elleebana products are available to buy at: https://everlastingatelier.com/collections/elleebana-lash-lift
/By Faye Hone