HOW TO PROMOTE LASH & BROW TREATMENTS DURING THE PARTY SEASON

As the party season approaches, it is an excellent opportunity to promote your Lash & Brow treatments, as customers look to invest in Party Prep treatments to ensure they look their best for the festive season.

Create a series of special Party Season packages that you can display in your salon, on your website and post on your social media channels. From a Christmas Lash & Brow package to the ultimate Christmas Party Prep package, which could include a Lash Lift, Lash & Brow Tint, as well as a manicure and Christmas party make-up if you offer these services too.

Create a Christmas themed flyer that provides information on your Party Season packages, Christmas Gift Sets, salon retail products and special festive offers. Display the flyer in your waiting area and include it in your customers aftercare pack. 

Your social media channels, especially Instagram and Facebook are ideal platforms to promote your Christmas Brow & Lash Treatments to your customers during the party season to increase awareness and generate new sales leads. Create engaging content, including video tutorials, as well as before and after pictures (if you are using client pictures, please always gain permission from your client’s before posting pictures of them on social media). Create striking content using online graphic design tools, such as Canva to highlight your services, special festive offers and promotions. Also, ask the brand if they can provide you with any branded imagery and social media assets that you can use on your social media channels too. 

Host a giveaway on social media where one lucky winner can win the Ultimate Christmas Party Prep package to create some buzz and awareness about your salon treatments.  

The party season is the ideal time to increase your salon retail sales. Afterall, you have a high number of clients visiting the salon, so why not encourage them to undertake some Christmas shopping too. 

Be creative and select several products to create a series of gift sets at a special saving e.g., the Ultimate Brow Kit or Christmas Party Lash Duo etc. It is important that you make your gift sets accessible to encourage browsing. Display your gift sets in accessible locations where your clients will see them, such as in the waiting area and brief staff on the gift sets, so they can subtly inform their clients about the gift sets whilst they are having a treatment.

Once you have decided on your gift sets, you can start promoting them on your social media channels and via customer E-SHOTS. You can also use creative tools, such as Canva to create some striking festive imagery.  

Take advantage of seasonal opportunities, such as Black Friday and Christmas to run special promotions and offers. For example, you could hold a flash sale on Black Friday to receive a discounted Lash Lift, Brow Henna or Brow Lamination treatment that must be used in January when the salon is quiet.

Create engaging Christmas email marketing campaigns highlighting your Party Season packages, Christmas Gift Sets, salon retail products and special festive offers to your subscribed customer email database.

Contact your local newspaper or regional magazine and invite the Beauty Editor to review the Party Season packages that you offer at your salon to generate publicity and increase awareness.

Gift vouchers are an excellent source of revenue and provide an instant cash flow boost to your business. Selling gift vouchers is a great way to keep clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Gift vouchers can encourage multiple bookings, as the voucher has already been paid for and may help to keep the salon busier in quiet periods, such as the January lull.

Place gift vouchers in eye catching areas around the salon and on the reception desk to encourage impulse purchases. In addition, inform your staff about the vouchers, so they can subtly let their clients know about the gift vouchers during their treatment. Send an E-SHOT to your customer database highlighting the benefits of gift vouchers and promote the Gift Vouchers on social media too.

If budget permits, host a Salon Customer Christmas event with refreshments and encourage your clients to bring along a friend or family member to generate new clients. At the event, you could have live demonstrations to show your Christmas Lash and Brow treatments in action to generate interest. You can also use this opportunity to sell gift vouchers, Party Season packages, Christmas Gift Sets and salon retail products, as well as gaining new client bookings. 

We're wishing you the most successful party season! 

By Faye Hone