TOP 10 MARKETING TIPS TO PROMOTE YOUR LASH AND BROW BUSINESS

TOP 10 MARKETING TIPS TO PROMOTE YOUR LASH AND BROW BUSINESS
Are you ready to take your Lash & Brow business to the next level? Do you want to increase awareness and grow your customer base? Promoting a Lash & Brow business requires a strategic mix of marketing techniques to attract and retain clients. 
 
Here we share our Top 10 Marketing Tips to Promote your Lash & Brow Business:
 
CREATE A STRONG BRAND IDENTITY
To ensure that your Lash & Brow business stands out, it is important to develop a strong brand identity that reflects the essence of your business. Creating a striking logo and developing a brand kit with specific colour schemes for your marketing material and salon interior will help to build brand recognition. In addition, investing in professional photography to showcase your salon’s interior/exterior and services can significantly enhance your marketing efforts.
 
BUILD AN ONLINE PRESENCE 
Create a professional and visually appealing website for your salon to showcase your services, pricing information, portfolio and contact information. Link your website to a salon booking system, such as Fresha and Timely to enable customers to book their appointments online and pay a deposit prior to visiting your salon. 
 
OPTIMISE YOUR WEBSITE FOR LOCAL SEO 
Ensure your website is optimised for local search by including relevant keywords and location based information, such as ‘Elleebana Lash Lifts Fulham’ or ‘Elleebana Brow Lamination Leeds’, so you appear in local Google searches when potential customers are looking for local lash and brow services. Claim and optimise your Google My Business listing to improve your visibility in local search results.
 
SOCIAL MEDIA
Utilise social media platforms, such as Instagram, Facebook and Pinterest to showcase your work, engage with potential clients, and share exciting content, from video tutorials, striking imagery, before and after pictures, as well as client testimonials (if you are using client pictures or testimonials, please always gain permission from your client’s before posting them on social media). It is important that you post regular updates on your social media channels to stay connected to your existing clients, as well as attracting new clients. Encourage satisfied clients to leave positive reviews online and always respond to comments and messages quickly. If you notice that a follower or client has posted a positive review, make sure you comment and thank them for their great feedback.
 
COLLABORATE WITH LOCAL INFLUENCERS & BEAUTY BLOGGERS 
Partner with local Influencers and Beauty Bloggers who have a strong following on their social media platforms, such as Instagram, Facebook or TikTok. Offer them complimentary services in return for a treatment review and salon mention to increase visibility and credibility.
 
HOST CUSTOMER EVENTS AND LASH & BROW WORKSHOPS
Host a series of Customer Events and Lash & Brow Workshops throughout the year to showcase your expertise and educate guests on the benefits of having a Lash & Brow treatment at your salon. Offer a variety of express treatments, such as an Elleebana Lash Lift or Brow Henna at the Customer Event to entice new customers. Encourage your clients to bring along a friend or family member to generate new clients and increase word-of-mouth recommendations. Promote the event on your social media channels to attract potential new customers to attend.
 
OFFER SPECIAL PROMOTIONS & PACKAGES
Attract new clients and encourage repeat business by offering a range of special promotions and packages, such as introductory discounts on first appointments and customer referral discounts. Create a series of packages to promote multiple services with a special saving, such as ‘The Lash Lift & Tint Package’ and ‘The Ultimate Lash & Brow Pamper Package’, which could include a Lash Lift, Lash & Brow Tint. Showcase the information about your new packages in your salon window display, in the waiting area at reception, on your website and post it on your social media channels. You could also host a giveaway on social media where one lucky winner can win the Ultimate Lash & Brow Pamper Package to create some buzz and awareness about your salon packages.  
 
NETWORK WITH LOCAL BUSINESSES
Partner with like-minded businesses such as hair salons, nail bars, wellbeing clinics, fashion boutiques and bridal boutiques to cross-promote each other's services. Consider offering mutual discounts or referrals to tap into each other's client bases.
 
ENCOURAGE CLIENT REVIEWS AND TESTIMONIALS
Encourage satisfied clients to leave positive reviews on platforms, such as Google, Facebook and salon booking platforms. Positive reviews can significantly influence potential clients' decisions and improve your business's reputation.
 
OFFER A CUSTOMER LOYALTY PROGRAM
Implement a loyalty program to reward repeat customers. Offer incentives, such as discounts on future appointments or a complimentary add-on service, such as a lash tint after a certain number of appointments to encourage repeat visits.
 
By implementing these marketing tips, you can effectively promote your Lash & Brow business to attract new clients and build a loyal customer base. Remember it is important to adapt your strategies based on the evolving needs of your target audience and the changing landscape of the beauty industry.

By Faye Hone/ Peak PR Results